For decades, the term “visual communications” had been used to broadly encompass all forms of graphic design, but over the past 5 years a shift has happened leading to an entire industry claiming the label as theirs. What is the visual communications industry and how does it differ from other forms of graphic design? How can visual communication be used to grow your brand, spread your message, and impact change? Amy Balliett, CEO and co-founder of Killer Infographics will explain the science behind the growing consumer need for visual storytelling, how to put visual communication into action, and what the future holds for this new industry.

About the Speaker:

Amy Balliett is the CEO and co-founder of Killer Infographics, a Seattle-based industry leader in visual communication. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and has headed up SEO at several companies. In 2009, she partnered with Nick Grant to build lead-gen-based websites, but in the fall of 2010, the business pivoted to an entirely new model: infographic design. In the five years since, Killer Infographics has designed more than 4,000 infographics, motion graphics, and interactive graphics for over 300 clients around the globe, including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.