Is your firm developing a new strategy to respond to today’s market? Or maybe you are evaluating and evolving a previous strategy. In this FREE Community Workshop, Sarah Kinard will help you navigate the who, what, and how of market research, giving you new thinking and resources to start finding the information your firm needs immediately. Learning Objectives: Market Research Defined Understand how Market Research can lead in strategy discussions What kind of Market Research is most useful based on the firm's overall goals Understanding the highest ROI Market Research types About the Speakers:

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Sarah Kinard Sarah Kinard is the owner and "Head Bird" of The Flamingo Project, a Market Research and Strategy consultancy designed to GROW existing AEC firms. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Sarah is also heavily involved in SMPS, serving as the Dallas president from 2021 to 2022. During her presidency, she worked with Fort Worth to re-envision how SMPS serves the market, and together Dallas and Fort Worth formed an SMPS North Texas chapter. She is presently serving as a trustee of the SMPS Foundation.

Learn and Earn CEU
Community Workshop: Market Research to Win Work Now  is approved for (1) Continuing Education Units.

Content covers the following Domain(s) of Practice: 

1 – Marketing Research

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Jeremy Richard, CPSM and Janine Messina, CPSM or contact SMPS Headquarters.

Content Relevance
This event is relevant for the following career levels:

Junior Marketer - supports marketing activities
Mid-Level Marketer - leads marketing activities
Senior Marketer - oversees firm’s marketing program and performance
BD Professional - develops specified volume of business
Technical Staff - fulfills technical role, i.e. billable.

Registration Questions?

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For questions about this event or your registration, please contact [email protected]. 
NOTE: Cancellations must be made by sending an email to James Harmon, CPSM at least 72 hours prior to an event for a refund. If no cancellation request is received prior to the event, payment is still due in full regardless of attendance. View our full terms and conditions here.