Mergers and acquisitions aren’t just a financial or legal exercise. They’re also a branding, communications, and client experience stress test. Yet too often, AEC marketing teams are brought into the deal conversation late or only to “make an announcement look good.” In today’s new AEC operating environment, where private equity, roll-ups, and strategic combinations are reshaping the competitive landscape, AEC marketers who understand the basics of M&A can dramatically increase their value to the firm. In this fast-paced, practical session, Gregory Hart - President of PSMJ Resources, Inc. - demystifies what AEC marketers need to know about M&A before, during, and after a transaction. He explores how deals really get done in the AEC space and how to protect (and strengthen) your firm’s brand, client relationships, and talent story through disruptive change. You learn: The driving forces behind record levels of AEC mergers and acquisitions and what to expect in the future, The AEC M&A lifecycle and where marketing teams can have the biggest impact (not just at announcement time), How to position your firm pre-deal so you’re attractive to the“right” buyers and partners, The marketer’s role in narrative development for owners, employees, and clients who all hear the same deal differently, and Common M&A missteps that erode trust, confuse clients, and drive talent away…and how marketers can help to avoid them. Whether your firm is actively exploring a sale, considering acquisitions, or just trying to stay future-ready, this webinar gives AEC marketing professionals the language, context, and tools to show up as strategic partners at the M&A table. About the Speaker:

Gregory Hart  Gregory Hart is the President of global AEC firm management publishing, research, executive education, and advisory services firm PSMJ Resources, Inc. He is a nationally-recognized speaker and advisor to AEC firm leaders in the areas of strategy, growth, and long-term value creation. Over nearly three decades in and around the AEC industry, he has guided many firm owners through high-stakes decisions, from strategic and operational improvement to ownership transition and M&A. Gregory is a frequent speaker at industry events, the driving force behind PSMJ’s research and thought leadership programs, and a champion of data-driven leadership rooted in PSMJ’s unrivaled data and insight.

Learn and Earn CEU
This is approved for (1) Continuing Education Units.

Content covers the following Domain(s) of Practice: 

Marketing Planning
Client and Business Development
Management

For more information about becoming a Certified Professional Services Marketer (CPSM), contact Jeremy Richard, CPSM or contact SMPS Headquarters.

Content Relevance
This event is relevant for the following career levels:

Junior Marketer - supports marketing activities
Mid-Level Marketer - leads marketing activities
Senior Marketer - oversees firm’s marketing program and performance
BD Professional - develops specified volume of business
Technical Staff - fulfills technical role, i.e. billable.

Registration Questions?

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This event will be recorded.  Video and audio recording will occur at this SMPS Seattle event, and a link shared with all paid registrants within 48 hours. The comments in the chat will not be saved or recorded. SMPS Seattle may retain the content of any questions submitted to answer at a later time. By submitting a question, you authorize SMPS Seattle, its affiliates, and representatives to use the language of the question (which will not be attributed to the speaker) without compensation, for any purpose related to SMPS Seattle’s activities and mission in perpetuity, and you release SMPS Seattle, its successors and assigns, from any and all liability related to such use.

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