Meeting/Event Information
All Things Reign Awards: Your Questions Answered
March 25, 2026
12:00 PM - 1:00 PM
Virtual - Zoom link included in registration confirmation email.
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Have you ever wondered what it really takes to submit a winning entry, serve as a judge, or nominate a deserving peer? This free, lunch-hour webinar is designed to help you feel confident, prepared, and empowered to participate in the Reign Awards as a submitter, judge, or by nominating a peer for a Merit Award. Join past winners, judges, and industry leaders for a practical, behind-the-scenes conversation about submitting strong entries, serving as a judge, and recognizing outstanding peers. Panelists will share real-world experiences, lessons learned, and proven strategies for success. Whether you are new to the Reign Awards or looking to strengthen your approach, this session will provide clear guidance and actionable insights you can use right away. Participants will learn how to:
Benefits of Attending:
About the Panel: |
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Jackie Corley, Marketing Manager, AHBL, Inc. (Moderator) Jackie has over a decade of experience in the A/E/C industries. She has been an active SMPS Seattle member and served as a committee member and Director of the Special Events Committee, which hosts the Reign Awards. Jackie has extensive experience planning the Reign Awards, including several years |
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Mia Alhambra, Senior Marketing Coordinator, MG2 Mia supports MG2’s Consumer Experiences team and has been a SMPS Seattle member since 2020. She has volunteered on marketing, membership, and DEI committees, served on the board as Director at Large: Marketing from 2023 to 2025, and is currently President-Elect. Mia has participated in the Reign Awards as a Rising Star in 2022 and as an emcee in 2023, and she is also a MULTIPLY mentor. |
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Lauren Jane Peterson, Project & Creative Strategies Director, Middle of Six Lauren Jane brings 10 years of experience as a liaison between creative teams and subject-matter experts, including seven years in the A/E/C industries. She has supported numerous SMPS Seattle Reign Awards submissions, most recently contributing to a 2025 Best Brand Experience/Identity recognition. Her work also includes environmental graphic design featured in award-winning projects, such as the AIA-recognized Wing Luke Elementary. |
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Amanda Erickson, Director of Marketing & Communications, UMC, Inc. Amanda leads UMC’s brand, communications, and story telling strategy. With 16+ years in A/E/C marketing, she has been an active SMPS Seattle member for over a decade, serving four years on the board, including as chapter president and Director of the Special Events Committee, and was recognized nationally as SMPS Chapter President of the Year. She brings extensive experience in guiding award programs and strategic chapter initiatives. |
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Erin Hatch, Marketing Director, Berger Partnership Erin has nearly 20 years of experience in A/E/C and non-profit marketing. A longtime SMPS Seattle member, she has served as Chapter President and as Reign Awards Senior Advisor, helping guide the program’s growth and recognition strategy. Erin is also a Co-Chair of the 2026 SMPS Pacific Regional Conference, contributing her leadership and expertise to industry-wide marketing initiatives. |
Learn and Earn CEU
This event is approved for (1) Continuing Education Units.
Content covers the following Domain(s) of Practice:
3 – Client and Business Development
5 – Promotional Activity
6 – Management
For more information about becoming a Certified Professional Services Marketer (CPSM), contact Jeremy Richard, CPSM or contact SMPS Headquarters.
Content Relevance
This event is relevant for the following career levels:
Junior Marketer - supports marketing activities
Mid-Level Marketer - leads marketing activities
Senior Marketer - oversees firm’s marketing program and performance
BD Professional - develops specified volume of business
Technical Staff - fulfills technical role, i.e. billable.
Registration Questions?
**Zoom access links can be found at the bottom of your registration confirmation and registration receipt emailed to you after you register. To add the event to your calendar, click on the Zoom link and follow the steps to finalize your registration and add to your calendar. Please be sure to check your spam filters if you do not see your registration confirmation/receipt.
This event will be recorded. Video and audio recording will occur at this SMPS Seattle event, and a link shared with all paid registrants within 48 hours. The comments in the chat will not be saved or recorded. SMPS Seattle may retain the content of any questions submitted to answer at a later time. By submitting a question, you authorize SMPS Seattle, its affiliates, and representatives to use the language of the question (which will not be attributed to the speaker) without compensation, for any purpose related to SMPS Seattle’s activities and mission in perpetuity, and you release SMPS Seattle, its successors and assigns, from any and all liability related to such use.
For questions about this event or your registration, please contact [email protected].
NOTE: Cancellations must be made by sending an email to Katie Berry, CPSM at least 72 hours prior to an event for a refund. If no cancellation request is received prior to the event, payment is still due in full regardless of attendance. View our full terms and conditions here.
Tickets
$0.00 SMPS Member (Seattle)
$0.00 Guest
$0.00 SMPS Member (Other Chapter) - - Use CONTINUE AS GUEST option when registering.
