Market research is indeed the “science of listening” – a set of tools that enables you to make decisions based on information, rather than hunches. It promotes a better understanding of your clients, your competitors, your image in the marketplace and the dynamics that surround decisions about the employment of your services. In today’s diminished economy, research can help you better leverage limited funds,  realign your firm with changed markets, spot the right opportunities and avoid the wrong ones. It can take you from reactive to proactive.

Bring your lunch and learn:

• When and why to use market research
• Insights into the uses of qualitative, quantitative and secondary forms of research
• Tips and suggestions
  
  

About the speaker:
Rick Bechtel, an SMPS member, is an advisor on business development and strategy, with an emphasis on strategic planning, market research, marketing planning, sales training, and coaching. Rick’s research training came from a doctoral program in the behavioral sciences, and market research has played an integral role throughout his career. His clientele have spanned the architectural, engineering, environmental and construction industries, among others. He has served as a director of marketing in the professional services sector, and as executive VP and chief marketing officer for a large manufacturing/distribution firm.